Advertising expenditures in the nursing home sector: Evaluating the need for and purpose of advertising

Journal of Healthcare Management

Volumn 53, Issue 4, 2008, Pages 242-255

  Kash, Bita A ^a,b  

^a TEXAS A AND M HEALTH SCIENCE CENTER   (United States)

^b IL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; COMPETITION; COST; COST MINIMIZATION ANALYSIS; LINEAR REGRESSION ANALYSIS; MARKETING; NURSING HOME; RESOURCE ALLOCATION; STATISTICAL MODEL;

EID: 48249095937     PISSN: 10969012     EISSN: None     Source Type: Journal    
DOI: 10.1097/00115514-200807000-00006     Document Type: Article

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