A new tool for pre-testing direct mail

International Journal of Market Research

Volumn 50, Issue 4, 2008, Pages 469-490

  Faulkner, Margaret ^a,b   Kennedy, Rachel ^a,c  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c Advertising Research Group

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47849121667     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530805000406     Document Type: Article

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