Customer value-based pricing strategies: Why companies resist

Journal of Business Strategy

Volumn 29, Issue 4, 2008, Pages 41-50

  Hinterhuber, Andreas ^a  

^a Hinterhuber and Partners   (Austria)

Author keywords

Pricing; Pricing policy; Value in use pricing

Indexed keywords

EID: 47249116514     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660810887079     Document Type: Article

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