UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: An exploratory analysis

International Journal of Advertising

Volumn 19, Issue 3, 2000, Pages 397-415

  Reast, Jon D ^a   Carson, Anna M ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346436417     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104808     Document Type: Article

References (13)

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11. Perri, M., & Nelson, A.A., (1987) ‘An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medications’, Journal of Health Care Marketing, 7(1) (March), 9–17. Petroshius, S.M., Titus, P.A., & Hatch, K.J., (1995) ‘Physician attitudes toward pharmaceutical drug advertising’, Journal of Advertising Research (November/December), 41–51.
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