The antitrust implications of relationship marketing

Journal of Business Research

Volumn 57, Issue 11, 2004, Pages 1211-1221

  Fontenot, Renée J ^a   Hyman, Michael R ^b  

^a UNIVERSITY OF TEXAS OF THE PERMIAN BASIN   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Antitrust; Business to business; Collaboration; Relationship marketing

Indexed keywords

EID: 4644235227     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00454-X     Document Type: Article

References (99)

1. Aaker D.A. Strategic market management 5th ed. 1998 Wiley New York (NY)
2. Anderson J.C. Narus J.A. A model of the distributor's perspective of distributor-manufacturer working relationships J. Mark. 48 October 1984 62-74
3. Anderson J.C. Narus J.A. A model of distributor firm and manufacturer firm working partnerships J. Mark. 54 January 1990 42-58
4. Anderson E. Weitz B.A. Make or buy decisions: vertical integration and marketing productivity Sloan Manage. Rev. 27 Spring 1986 3-19
5. Anonymous. United States v. Colgate and Co. 250 US 300, 63 L Ed 992 (39 S Ct 465 1919), 1919.
6. Anonymous. Maple Flooring Mfrs. Assn. v. United States, 268 US 563, 69 L Ed 1093 (45 S Ct 578 1925), 1925.
7. Antitrust Organization Antitrust enforcement guidelines for international operations. Antitrust policy 1994 [http://www.antitrust.org/law/US/ intnl-guide.html#intro.htm].
8. Associated Press Federal antitrust lawyers pressing for concessions from AOL and Time Warner. The New York Times on the web 2000 [http://www.nytimes.com/yr/mo/day/news/financial/ 04ap-aol.html.] (September 4)
9. Becker A.D. Antitrust case summary browser 2000 [http://www.stolaf.edu/people/becker/].
10. Belloni J.D. Arie Mack Moore v. Jas. H. Matthews and Co. United States District Court for the District of Oregon, 1979.
11. Berry M.N. The uncertainty of monopolistic conduct: a comparative review of three jurisdictions Law Policy Intern. Bus. 32 Winter 2001 263-330
12. Boyle F.J. Auburn News Company, et al. v. Providence Journal Company et al. United States District Court for the District of Rhode Island, 1980.
13. Boyle B.A. Dwyer F.R. Power, bureaucracy, influence, and performance: their relationships in industrial distribution channels J. Bus. Res. 32 March 1995 189-200
14. Brobeck Phleger Harrison L.L.P. Price discrimination (Robinson-Patman Act) 1999 [http://www.brobeck.com/docs/sept96pricediscrim.html]
15. Brown P. Taylor Publishing v. Jostens. United States District Court for the Eastern District of Texas, Sherman Division, 1999.
16. Buchanan L. Vertical trade relationship: the role of dependence and symmetry in attaining organizational goals J. Mark. Res. 29 February 1992 65-75
17. Bucklin L.P. Sengupta S. Organizing successful co-marketing alliances J. Mark. 57 April 1993 32-46
18. Bue C.O. Jr. Pearl Brewing v. Anheuser-Busch. United States District Court for The Southern District of Texas, Houston Division, 1972.
19. Burt J. It's a matter of antitrust eWeek 17 August 7 2000 35
20. Burt J, Hicks M. When web competitors get too close. eWeek 2000;17(July 17):33.
21. Carney D. Yang C. Is AOL's instant messaging an unfair advantage? BusinessWeek (Online) 2000 [http://www.businessweek.com/2000/ 00/_27/b3688132.htm. (July 3)].
22. Castillo J. United States of America v. Archer Daniels Midland. Northern District of Illinois, Eastern Division, 1996.
23. Clark J. Federal Trade Commission v. Simplicity Pattern. Supreme Court of the United States, 1959.
24. Competition Bureau Canada's business and consumer site 2001 http://www.strategis.ic.gc.ca//SSG/ct01250e.html
25. Cooper M.N. The consumer cost of the Microsoft Monopoly: $10 billion of overcharges and counting Consumer Federation of America-media access project 1999 [http://www.essential.org/antitrust/ms/cfa/ cfa-jan99.html].
26. Cotter S. Potel M. Inside Taligent technology 1995 Addison-Wesley Publishing Reading (MA)
27. Coxe J. Sun Cosmetic Shoppe v. Elizabeth Arden Sales. United States District Court for the Southern District of New York, 1949.
28. Day G.S. Managing market relationships J. Acad. Mark. Sci. 28 Winter 2000 24-30
29. Denman J., Mathews J., Healy J. California Rice Industry v. FTC., 102 F.2d 716, US Appellate Court, 1939.
30. Doney P.M. Cannon J.P. An examination of the nature of trust in buyer-seller relationships J. Mark. 61 April 1997 35-51
31. Dwyer F.R. Schurr P.H. Oh S. Developing buyer-seller relationships J. Mark. 51 April 1987 11-27
32. Edgerton J. Packard Motor Car et al. v. The Webster Motor Car. United States Court of Appeals, District of Columbia Circuit, 1957.
33. Eqos Systems E-collaboration for dynamic trade 2000
34. Fisher D. Assembling an e-market eWeek 17 September 4 2000 39
35. Fontenot R.J. Wilson E.J. Relational exchange: a review of selected models for a prediction matrix of relationship activities J. Bus. Res. 39 May 1997 5-12
36. France M. Garland S. Moeller M. Crockett R. Microsoft on trial: and now for the endgame BusinessWeek (Online) 1999 [http://www.businessweek.com/1999/99_24/b3633142.htm. (June 14)].
37. Ganesan S. Determinants of long-term orientation in buyer-seller relationships J. Mark. 58 April 1994 1-19
38. Glasner J. Farmers fear an 'OPEC of meat' (3:00 a.m. edition) 2000 Wired Digital [http://www.wired.com/news/ebiz/0%2C1272%/ 2C37598%2C00.html. (July 18)].
39. Glasser I.L. The Orthopedic Studio v. Health Insurance Plan of Greater New York. United States District Court For The Eastern District Of New York, CV-95-4338, (February 9), 1996.
40. Gleim I.N. Federal antitrust statutes Antitrust 2000 [http://www.gleim.com/buslaw/LCE-CH36.html].
41. Goldberg J. Federal Trade Commission v. Sun Oil. Supreme Court of the United States, 1963.
42. Goldberg V.P. The law and economics of vertical restrictions: a relational perspective Texas Law Rev. 58 1979 19-129
43. Gundlach G.T. Murphy P.E. Ethical and legal foundations of relational marketing exchanges J. Mark. 57 October 1993 35-46
44. Gundlach G.T. Achrol R.S. Mentzer J.T. The structure of commitment in exchange J. Mark. 59 January 1995 78-92
45. Hamel G. Doz Y.L. Prahalad C.K. Collaborate with your competitors-and win Harv. Bus. Rev. 67 January-February 1989 133-139
46. Hargreaves D. Waters R. Harding J. Regulating the unknown (US edition) Financ. Times (New York) September 7 2000 14
47. Harris W.H. How Microsoft coerced Intuit to use IE and forego all business relationships with Netscape. Direct Testimony of William H. Harris, President and Chief Executive Officer of Intuit, 1998 [http://www.usdoj.gov/atr/cases/f2000/2055.pdf. (October 13)].
48. Heide J.B. John G. The role of dependence balancing in safeguarding transaction-specific assets in conventional channels J. Mark. 52 January 1988 20-35
49. Hicks M. Fair exchange? As the big boys form B2B exchanges, some fear competition may suffer. eWeek 2000a; 17: (July 17) 49-50, 56.
50. Hicks M. Policing antitrust without government eWeek 17 July 17 2000 50
51. Hunt S.D. Morgan R.M. The comparative advantage theory of competition J. Mark. 59 April 1995 1-15
52. Jackson T.P. United States of America v. Microsoft Corporation. United States District Court for the District of Columbia, 2000.
53. James D. B-to-B works best collaboratively Mark. News March 27 2000 4
54. Kalwani M.U. Naravandas N. Long-term manufacturer-supplier relationships: do they pay off for supplier firms? J. Mark. 59 January 1995 1-16
55. Klein J.I. Antitrust enforcement and the consumer 1999 US Department of Justice Washington (DC) [http://www.usdoj.gov/atr/public/div_stats/ 1638.htm].
56. Klepper S. Simons K.L. The making of an oligopoly: firm survival and technological change in the evolution of the US tire industry J. Polit. Econ. 108 August 2000 728-761
57. Legal Information Institute Antitrust: an overview 2000 [http://www.secure.law.cornell.edu/topics/antitrust.html]
58. Liebowitz S.J. Margolis S.E. How Microsoft won the office race fair and square Upside 11 December 1999 185-205
59. Lindskold S. Trust development, the GRIT proposal, and the effects on conciliatory acts on conflict, and cooperation Psychol. Bull. 85 July 1978 772-793
60. MacDonald S. Too close for comfort?: the strategic implications of getting close to the customer Calif. Manage. Rev. 37 Summer 1995 8-27
61. MacNeil I.R. The new social contract, an inquiry into modern contractual relations 1980 Yale Univ. Press New Haven (CT)
62. Madison D. Back-door books dealing undone Weekly Wired 1997 [http://www.desert.net/ww/10-27-97/slc_cb_a.html. (October 27)].
63. Marcus S. Telectron v. Overhead Door. United States District Court for the Southern District of Florida, 116 F.R.D. 107; US Dist. LEXIS 4615; 1988-1 Trade Cas. (CCH) P68, 0611987, 1987.
64. Mayer R.C. Davis J.H. Shoorman F.D. An integrative model of organizational trust Acad. Manage. Rev. 20 July 1995 709-734
65. Mohr J.J. Spekman R.E. Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques Strateg. Manage. J. 15 February 1994 135-152
66. Moorman C. Zaltman G. Deshpandé R. Relationships between providers and users of marketing research: the dynamics of trust within and between organizations J. Mark. Res. 29 August 1992 314-329
67. Morgan R.M. Hunt S.D. The commitment-trust theory of relationship marketing J. Mark. 58 July 1994 20-38
68. Mueller C.E. Anti-trust overview Antitrust Law Econ. Rev. 1996 [http://www.webpages.metrolink.net/~cmueller/i-overvw.html].
69. MyAircraft MyAircraft home page 2000 ([http://www.MyAircraft.com]).
70. Osland G.E. Yaprak A. Learning through strategic alliances processes and factors that enhance marketing effectiveness Eur. J. Mark. 29 3 1995 52-67
71. Person C.E. Robinson-Patman Act and related federal statutes RPA Mall 1999 [http://www.lawmall.com/rpa/rpastats.html].
72. Pitofsky R. Promoting competition, protecting consumers: a plain English guide to antitrust laws Fed. Trade Comm. 2000 [http://www.ftc.gov/bc/compguide/intro.htm].
73. Ramirez C.E. Oakland campaigns to keep Covisint Detroit News 2000 http://www.detnews.com/2000/autos/0008/18/c02-107015.htm. (August 18)].
74. Reinhardt A. Intel inside the Net? BusinessWeek (Online) 1996 [http://www.businessweek.com/1996/13/b3468124.htm. (March 25)].
75. Sager I. Cortese A. Verity J.W. Judge P.C. A big squeeze on big iron BusinessWeek (Online) 1996 [http://www.businessweek.com/ 1996/13/b3468124.htm. (March 25)].
76. Savage M. Chips ahoy! Computer Reseller News 864 1999 123-124
77. Shiver J.Jr. Hiltzik M.A. Microsoft violated federal antitrust laws, judge rules Los Angeles Times (Online) 2000 [http://www.latimes.com/business/microsoft/lat_micro000404.htm. (April 4)].
78. Shnier M. FUD Dictionary of PC hardware and data communications terms 1996 [http://www.oreilly.com/reference/dictionary/terms/F/ Fear_Uncertainty_and_Doubt.htm. (April)].
79. Smith J.B., Barclay D.W. Promoting effective selling alliances: the roles of trust and organizational differences. Working Paper, Report 95-100, 1995.
80. Sollner A. Asymmetrical commitment in business relationships J. Bus. Res. 46 November 1999 219-233
81. Spaulding W.C. Predatory pricing-Microsoft's modus operandi 2000 [http://www.money.york.pa.us/Microsoft_Monopoly.htm. (April 1)].
82. Swindle O. Enforcement of consumer protection and competition laws in the global marketplace: the North American experience. Presentation to the Australia: Australian Competition and Consumer Commission, 1998.
83. Swindle O. A common sense approach to high tech. Presentation to Pillsbury Madison and Sutro, Menlo Park, CA, 1999.
84. Tellez C. Big three confident of US antitrust approval for industry web site. Edmunds.com, 2000 [http://www.edmunds.com/edweb/news/ messages/715.html. (August 10)].
85. Traben and Partners Business audits 2001
86. United States Code. Title 15. Commerce and Trade, 15 USCS, Chapter 1. Monopolies and Combinations in Restraint of Trade, 2000 [http://www.uscode.house.gov/usc.htm].
87. Van Graafeiland J., Kearse J., Nickerson J. Fairdale Farms v. Yankee Milk. Nos. 1128, 1412, 1413, Dockets 80-7028, 80-7034, 80-7036, 1980.
88. Varadarajan P.R. Rajaratnam D. Symbiotic marketing revisited J. Mark. 50 January 1986 7-17
89. Volpe N. B2B stocks up on strong Q3. Reuters. 2000 [http://www.news.lycos.com/headlines/Technology/Internet/article.asp? docid=RTNET-BB-STOCKS-DC-date=20000830. (August 30)].
90. Wanger O.W. County of Stanislaus and Mary Grogan v. Pacific Gas and Electric. United States District Court For The Eastern District of California, Cv-F-93-5866-Oww, (December 15), 1995.
91. Warren J., Clark J., Harlan J. Brown Shoe v. United States. Supreme Court of the United States, 1962.
92. Warren J., Fortas J., Harlan J. Federal Trade Commission v. Fred Meyer, et al. Supreme Court of the United States, 1968.
93. Webopedia. Wintel, 2000 [http://www.webopedia.internet.com/TERM/W/ Wintel.html]. (September 21)
94. Webster F.E.Jr. The changing role of marketing in the corporation J. Mark. 56 July 1992 1-17
95. Weitz B.A. Jap S.D. Relationship marketing and distribution channels J. Acad. Mark. Sci. 23 Fall 1995 305-320
96. Williamson O.E. Markets and hierarchies: analysis and anti-trust implications 1979 The Free Press New York (NY)
97. Wilson D.T. An integrated model of buyer-seller relationships J. Acad. Mark. Sci. 23 Fall 1995 335-345
98. Wilson D.T., Moller K.K. Relationship development as a hybrid model. ISBM Report 19-1992, 1992.
99. Zaheer A. Venkatraman N. Relational governance as an interorganizational strategy: an empirical test of the role of trust in economic exchange Strateg. Manage. J. 16 December 1995 373-393