Brand inertia in U.S. household cheese consumption

American Journal of Agricultural Economics

Volumn 90, Issue 3, 2008, Pages 813-826

  Arnade, Carlos ^a   Gopinath, Munisamy ^b   Pick, Daniel ^a  

^a ECONOMIC RESEARCH SERVICE   (United States)

^b OREGON STATE UNIVERSITY   (United States)

Author keywords

Brand choice; Cheese demand; Inertia; Purchase probabilities

Indexed keywords

COMMODITY; CONSUMPTION BEHAVIOR; HOUSEHOLD SURVEY; MODELING; PROBABILITY;

NORTH AMERICA; UNITED STATES;

EID: 45449088704     PISSN: 00029092     EISSN: 14678276     Source Type: Journal    
DOI: 10.1111/j.1467-8276.2008.01176.x     Document Type: Article

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