Who buys American alligator? Predicting purchase intention of a controversial product

Journal of Business Research

Volumn 57, Issue 10, 2004, Pages 1189-1198

  Xu, Yingjiao ^a   Summers, Teresa A ^b   Belleau, Bonnie D ^b  

^a OHIO UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY AGRICULTURAL CENTER   (United States)

Author keywords

Alligator; Consumer; Controversial product; Purchase intention

Indexed keywords

EID: 4444339512     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00327-2     Document Type: Article

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