메뉴 건너뛰기




Volumn 3, Issue 1, 2003, Pages 7-19

Marketing and network contracts (Agreements)

Author keywords

Contracts; Governance; Inter organizational relationships; Marketing; Networks

Indexed keywords


EID: 44349176696     PISSN: 15691829     EISSN: 22244662     Source Type: Journal    
DOI: 10.3920/JCNS2003.x026     Document Type: Article
Times cited : (12)

References (44)
  • 2
    • 0002007676 scopus 로고    scopus 로고
    • Make-or-Buy Decisions: Vertical Integration and Marketing Productivity
    • Anderson, E. & Weitz, B.A. 1996. Make-or-Buy Decisions: Vertical Integration and Marketing Productivity. Sloan Management Review, vol. 27, no. 3, p. 3-20.
    • (1996) Sloan Management Review , vol.27 , Issue.3 , pp. 3-20
    • Anderson, E.1    Weitz, B.A.2
  • 3
    • 0040582915 scopus 로고    scopus 로고
    • Tese de Doutoramento ao Depto. de Economia, FEA/USP, 220 p
    • Azevedo, P. F. 1996. Integração Vertical e Barganha. Tese de Doutoramento ao Depto. de Economia, FEA/USP, 220 p.
    • (1996) Integração Vertical e Barganha
    • Azevedo, P.F.1
  • 5
    • 21844483199 scopus 로고
    • Export Channel Design: The Use of Foreign Distributors and Agents
    • Bello, D.C. & Lohtia, R. 1995. Export Channel Design: The Use of Foreign Distributors and Agents. Journal of Academy of Marketing Science, vol. 23, no. 2, p. 83-93.
    • (1995) Journal of Academy of Marketing Science , vol.23 , Issue.2 , pp. 83-93
    • Bello, D.C.1    Lohtia, R.2
  • 11
    • 0002777306 scopus 로고
    • A Transaction Cost Perspective on Vertical Integration Structure and Interchannel Competitive Strategies
    • Dwyer, F.R. & Oh, S. 1988. A Transaction Cost Perspective on Vertical Integration Structure and Interchannel Competitive Strategies. Journal of Marketing, vol. 52, p. 21-34.
    • (1988) Journal of Marketing , vol.52 , pp. 21-34
    • Dwyer, F.R.1    Oh, S.2
  • 14
    • 0002982960 scopus 로고
    • Interfirm Influence Strategies and Their Application Within Distribution Channels
    • Frazier, G.L. & Summers, J.O. 1984. Interfirm Influence Strategies and Their Application Within Distribution Channels. Journal of Marketing, vol. 48, p. 43-55.
    • (1984) Journal of Marketing , vol.48 , pp. 43-55
    • Frazier, G.L.1    Summers, J.O.2
  • 15
    • 84905360701 scopus 로고    scopus 로고
    • Ford, D. 1998. Two Decades of Interaction, Relationships and Networks - in Naudé, P. & Turnbull, P.W., 1998 - Network Dynamics in International Marketing - Pergamon, 321 p.
    • Ford, D. 1998. Two Decades of Interaction, Relationships and Networks - in Naudé, P. & Turnbull, P.W., 1998 - Network Dynamics in International Marketing - Pergamon, 321 p.
  • 17
    • 21744448471 scopus 로고
    • Determinants of Long-Term Orientation in Buyer-Seller Relationships
    • April, p
    • Ganesan, S. 1994. Determinants of Long-Term Orientation in Buyer-Seller Relationships. Journal of Marketing, vol. 58, April, p. 1-19.
    • (1994) Journal of Marketing , vol.58 , pp. 1-19
    • Ganesan, S.1
  • 19
    • 84905357519 scopus 로고    scopus 로고
    • Hakansson, H. & Snehota, I. 1998. The Burden of Relationships: Who is Next? - in Naudé, P. & Turnbull, P.W., 1998. Network Dynamics in International Marketing - Pergamon. 321 p.
    • Hakansson, H. & Snehota, I. 1998. The Burden of Relationships: Who is Next? - in Naudé, P. & Turnbull, P.W., 1998. Network Dynamics in International Marketing - Pergamon. 321 p.
  • 20
    • 0001780550 scopus 로고
    • Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
    • Heide, J.B. & John, G. 1990. Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships. Journal of Marketing Research, vol. 27, p. 24-36.
    • (1990) Journal of Marketing Research , vol.27 , pp. 24-36
    • Heide, J.B.1    John, G.2
  • 21
    • 0002178137 scopus 로고
    • Do Norms Matter in Marketing Relationships?
    • Heide, J.B. & John, G. 1992. Do Norms Matter in Marketing Relationships?. Journal of Marketing, vol. 56, p. 32-44.
    • (1992) Journal of Marketing , vol.56 , pp. 32-44
    • Heide, J.B.1    John, G.2
  • 22
    • 0002508836 scopus 로고
    • The Role of Dependence Balancing in Safeguarding Transaction - Specific Assets in Conventional Channels
    • Heide, J. B. & John, G..1994 The Role of Dependence Balancing in Safeguarding Transaction - Specific Assets in Conventional Channels. Journal of Marketing, vol. 52, p. 20-35.
    • (1994) Journal of Marketing , vol.52 , pp. 20-35
    • Heide, J.B.1    John, G.2
  • 23
    • 38249021493 scopus 로고
    • Products and Markets Served by Distributors and Agents
    • Jackson, D. M. & d'Amico, M. F. 1989. Products and Markets Served by Distributors and Agents. Industrial Marketing Management, vol. 18, p. 27-33.
    • (1989) Industrial Marketing Management , vol.18 , pp. 27-33
    • Jackson, D.M.1    d'Amico, M.F.2
  • 24
    • 0000131893 scopus 로고
    • An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel
    • August, p
    • John, G. 1984. An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel. Journal of Marketing Research, vol. 21, August, p. 278-289.
    • (1984) Journal of Marketing Research , vol.21 , pp. 278-289
    • John, G.1
  • 25
    • 0002406554 scopus 로고
    • A Transactional Cost Analysis Model of Channel Integration in International Markets
    • May, p
    • Klein, S., Frazier, G.L. & Roth, V.J. 1990. A Transactional Cost Analysis Model of Channel Integration in International Markets. Journal of Marketing Research, vol. 27, May, p. 196-208.
    • (1990) Journal of Marketing Research , vol.27 , pp. 196-208
    • Klein, S.1    Frazier, G.L.2    Roth, V.J.3
  • 26
    • 0003301471 scopus 로고
    • Contracts and Incentives: The Role of Contract Terms in Assuring Performance
    • Werin, L. & Wijkander, H, Blackwell Publishers, p
    • Klein, B. 1992. Contracts and Incentives: The Role of Contract Terms in Assuring Performance, in Werin, L. & Wijkander, H., Contract Economics, Blackwell Publishers, p. 149-171
    • (1992) Contract Economics , pp. 149-171
    • Klein, B.1
  • 27
    • 0010772312 scopus 로고    scopus 로고
    • 19997. Distributor-Supplier Partnering Relationships: A Case in Trust
    • Kozak, R.A. & Cohen, D.H. 19997. Distributor-Supplier Partnering Relationships: A Case in Trust. Journal of Business Research, vol. 39, p. 33-38.
    • Journal of Business Research , vol.39 , pp. 33-38
    • Kozak, R.A.1    Cohen, D.H.2
  • 28
    • 0002449820 scopus 로고    scopus 로고
    • Lazzarini, S.G., Chaddad, F.R. & Cook, M. 2001. Integrating Supply and Network Analysis: The Study of Netchains, Journal on Chain and Network Science, 1, no. 1, issn 1569-1829 p. 7-22.
    • Lazzarini, S.G., Chaddad, F.R. & Cook, M. 2001. Integrating Supply and Network Analysis: The Study of Netchains, Journal on Chain and Network Science, vol. 1, no. 1, issn 1569-1829 p. 7-22.
  • 29
    • 0030516173 scopus 로고    scopus 로고
    • Interdependency, Contracting and Relational Behaviour in Marketing Channels
    • October, p
    • Lusch, R.F. & Brown J.R. 1996. Interdependency, Contracting and Relational Behaviour in Marketing Channels, Journal of Marketing, vol. 60, October, p. 19-38.
    • (1996) Journal of Marketing , vol.60 , pp. 19-38
    • Lusch, R.F.1    Brown, J.R.2
  • 30
    • 84905344952 scopus 로고    scopus 로고
    • Mattson, L.G. - Relationship Marketing in a Network Perspective - in Gemunden et al (1997) - Relationships and Networks in International Markets, Pergamon, 460 p.
    • Mattson, L.G. - Relationship Marketing in a Network Perspective - in Gemunden et al (1997) - Relationships and Networks in International Markets, Pergamon, 460 p.
  • 31
    • 0000073663 scopus 로고
    • Contracts: Adjustments of Long Term Relations under Classical, Neoclassical and Relational Contract Law
    • McNeil, I. - Contracts: Adjustments of Long Term Relations under Classical, Neoclassical and Relational Contract Law. - Northwestern University Law Review, v. 72, 1978, p. 854-906
    • (1978) Northwestern University Law Review , vol.72 , pp. 854-906
    • McNeil, I.1
  • 36
    • 0003281947 scopus 로고
    • Legal Contract Theories and Incomplete Contracts
    • Werin, L. & Wijkander, H, Blackwell Publishers, p
    • Schwartz. A. 1992. Legal Contract Theories and Incomplete Contracts, in Werin, L. & Wijkander, H. - Contract Economics, Blackwell Publishers, p. 76-109.
    • (1992) Contract Economics , pp. 76-109
    • Schwartz, A.1
  • 38
    • 0041070779 scopus 로고
    • Contract Theory and Macroeconomic Fluctuations
    • Werin, L. & Wijkander, H, Blackwell Publishers, p
    • Stiglitz, J. E. 1992. Contract Theory and Macroeconomic Fluctuations, in Werin, L. & Wijkander, H. - Contract Economics, Blackwell Publishers, p. 293-322.
    • (1992) Contract Economics , pp. 293-322
    • Stiglitz, J.E.1
  • 39
    • 59849129335 scopus 로고
    • Comments on the paper of Schwart
    • Werin, L. & Wijkander, H, Blackwell Publishers, p
    • Tirole, J. 1992. Comments on the paper of Schwart, in Werin, L. & Wijkander, H., Contract Economics, Blackwell Publishers, p. 109-113.
    • (1992) Contract Economics , pp. 109-113
    • Tirole, J.1
  • 42
    • 0031138795 scopus 로고    scopus 로고
    • Partnering Relationship Activities: Building Theory from Case Study Research
    • Wilson, E.J. & Vlosky, R.P. 1997. Partnering Relationship Activities: Building Theory from Case Study Research. Journal of Business Research, vol. 39, p. 59-70.
    • (1997) Journal of Business Research , vol.39 , pp. 59-70
    • Wilson, E.J.1    Vlosky, R.P.2
  • 43
    • 84905360551 scopus 로고    scopus 로고
    • Zylbersztajn, D. 1995. Estruturas de Governança e Coordenação do Agribusiness: Uma aplicação da Nova Economia das Instituições. Tese de Livre-Docência apresentada no Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de Sao Paulo (FEA/USP), 238 p.
    • Zylbersztajn, D. 1995. Estruturas de Governança e Coordenação do Agribusiness: Uma aplicação da Nova Economia das Instituições. Tese de Livre-Docência apresentada no Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de Sao Paulo (FEA/USP), 238 p.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.