Blurring the boundaries of sports public relations: National stereotypes as sport announcers' public relations tools

Public Relations Review

Volumn 34, Issue 2, 2008, Pages 183-191

  Desmarais, Fabrice ^a   Bruce, Toni ^b  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

National stereotypes; Public relations; Rugby; Sport announcers

Indexed keywords

EID: 44349114964     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.03.016     Document Type: Article

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