American v. National Football League: Using public relations to "win" a war against a monopoly

Public Relations Review

Volumn 32, Issue 1, 2006, Pages 53-57

  Anderson, William B ^a  

^a UNIVERSITY OF SCRANTON   (United States)

Author keywords

American Football League; National Football League; Professional football; Sports; Trade association

Indexed keywords

EID: 31844446900     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2005.10.006     Document Type: Article

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