Building customer relationships: A comparison across multiple service encounters

Advances in Consumer Research

Volumn 34, Issue , 2007, Pages 720-725

  Chiu, Hung Chang ^a   Lee, Monle ^b   Hsieh, Yi Ching ^c   Chen, Li Ya ^d  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^b INDIANA UNIVERSITY   (United States)

^c NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^d MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43349087919     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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