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Volumn 49, Issue 2, 2008, Pages 547-576

Trademark sales, entry, and the value of reputation

Author keywords

[No Author keywords available]

Indexed keywords


EID: 43349084284     PISSN: 00206598     EISSN: 14682354     Source Type: Journal    
DOI: 10.1111/j.1468-2354.2008.00489.x     Document Type: Article
Times cited : (12)

References (15)
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    • Cabral, L.M.B.1
  • 2
    • 59149104132 scopus 로고    scopus 로고
    • Firm Reputation and Horizontal Integration
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    • (2004)
    • Cai, H.1    Obara, I.2
  • 3
    • 84917319886 scopus 로고
    • Reputation Acquisition in Debt Markets
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    • Diamond, D.W.1
  • 4
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    • A Walrasian Theory of Markets with Adverse Selection
    • Gale, D., “ A Walrasian Theory of Markets with Adverse Selection,” Review of Economic Studies 59 (2) (1992), 229–55.
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    • Gale, D.1
  • 5
    • 19044392291 scopus 로고    scopus 로고
    • Reputation and Competition
    • Hörner, J., “ Reputation and Competition,” American Economic Review 92 (3) (2002), 644–63.
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    • Hörner, J.1
  • 6
    • 0003085090 scopus 로고
    • The Law of Large Numbers with a Continuum of IID Random Variables
    • Judd, K. L., “ The Law of Large Numbers with a Continuum of IID Random Variables,” Journal of Economic Theory 35 (1) (1985), 19–25.
    • (1985) Journal of Economic Theory , vol.35 , Issue.1 , pp. 19-25
    • Judd, K.L.1
  • 7
    • 0002503923 scopus 로고
    • Corporate Culture and Economic Theory, in: Perspectives on Positive Political Economy
    • Kreps, D. M., “ Corporate Culture and Economic Theory,” in J. E. Alt and K. A. Shepsle, eds., Perspectives on Positive Political Economy ( Cambridge, UK: Cambridge University Press, 1990), 90–143.
    • (1990) , pp. 90-143
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  • 8
    • 10944256273 scopus 로고    scopus 로고
    • The Economic Structure of Intellectual Property Law
    • Landes, W. M., and R. A. Posner, The Economic Structure of Intellectual Property Law ( Cambridge, Mass: Belknap Press, 2003).
    • (2003)
    • Landes, W.M.1    Posner, R.A.2
  • 9
    • 0007175370 scopus 로고    scopus 로고
    • The Modern Lanham Act and the Death of Common Sense
    • Lemley, M. A., “ The Modern Lanham Act and the Death of Common Sense,” Yale Law Journal 108 (7) (1999), 1687–715.
    • (1999) Yale Law Journal , vol.108 , Issue.7 , pp. 1687-715
    • Lemley, M.A.1
  • 11
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    • Information and Consumer Behavior
    • Nelson, P., “ Information and Consumer Behavior,” Journal of Political Economy 78 (2) (1970), 311–29.
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  • 12
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    • Is Bigger Better? Customer Base Expansion through Word‐of‐Mouth Reputation
    • Rob, R., and A. Fishman, “ Is Bigger Better? Customer Base Expansion through Word‐of‐Mouth Reputation,” Journal of Political Economy 113 (5) (2005), 1146–75.
    • (2005) Journal of Political Economy , vol.113 , Issue.5 , pp. 1146-75
    • Rob, R.1    Fishman, A.2
  • 13
    • 0000387630 scopus 로고    scopus 로고
    • What's in a Name? Reputation as a Tradeable Asset
    • Tadelis, S., “ What's in a Name? Reputation as a Tradeable Asset,” American Economic Review 89 (3) (1999), 548–63.
    • (1999) American Economic Review , vol.89 , Issue.3 , pp. 548-63
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  • 14
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    • The Market for Reputations as an Incentive Mechanism
    • Tadelis, S., “ The Market for Reputations as an Incentive Mechanism,” Journal of Political Economy 110 (4) (2002), 854–82.
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  • 15
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    • Firm Reputations with Hidden Information
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