Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance

Industrial Marketing Management

Volumn 37, Issue 4, 2008, Pages 394-406

  Richey Jr , R Glenn ^a   Kiessling, Timothy S ^b   Tokman, Mert ^c   Dalela, Vivek ^a  

^a UNIVERSITY OF ALABAMA   (United States)

^b BOND UNIVERSITY   (Australia)

^c JAMES MADISON UNIVERSITY   (United States)

Author keywords

Acquired subsidiary performance; Employee performance; Implicit contracts; Relationship marketing manager retention; Service dominant logic; Transaction cost economics

Indexed keywords

EID: 43049157762     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.03.002     Document Type: Article

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