A theory of consumer referral

International Journal of Industrial Organization

Volumn 26, Issue 3, 2008, Pages 662-678

  Jun, Tackseung ^a   Kim, Jeong Yoo ^a  

^a Kyung Hee University   (South Korea)

Author keywords

Consumer referral; Network; Price discrimination; Referral fee

Indexed keywords

BEHAVIORAL RESEARCH; CHANNEL ESTIMATION; CONSUMER PRODUCTS; COST REDUCTION; MARKETING; PUBLIC RELATIONS; PURCHASING; STRATEGIC PLANNING;

CONSUMER REFERRALS; NETWORK EMBEDDED TRANSACTION; PRICE DISCRIMINATION; REFERRAL FEE;

COMPUTER NETWORKS;

EID: 41749094744     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2007.03.005     Document Type: Article

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