Consumer referral in a small world network

Social Networks

Volumn 28, Issue 3, 2006, Pages 232-246

  Jun, Tackseung ^a   Kim, Jeong Yoo ^a   Jun Kim, Beom ^b   Choi, M Y ^c  

^a Kyung Hee University   (South Korea)

^b Ajou University   (South Korea)

^c Seoul National University   (South Korea)

Author keywords

Consumer referral; Network marketing; Referral fee; Small world network

Indexed keywords

EID: 33646699835     PISSN: 03788733     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.socnet.2005.07.001     Document Type: Article

References (6)

1. Bogardus E. Immigration and Race Attitudes (1928), Heath, Boston, MA
2. Jun, T., Kim, J.-Y., 2002. A Theory of Consumer Referral, available at http://netec.wustl.edu/BibEc/data/[Papers.ecmfeam04488.html].
3. Kazdin A. Encyclopedia of Psychology (2000), Oxford University Press, Oxford, England
4. Milgram S. The small world problem. Psychology Today 2 (1967) 60-67
5. Watts D.J., and Strogatz S.H. Collective dynamics of "small world" networks. Nature 393 (1998) 440-442
6. Watts D.J. Small Worlds (1999), Princeton University Press, Princeton, NJ