A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign

Journal of Marketing Communications

Volumn 14, Issue 2, 2008, Pages 155-169

  Kerr, Gayle ^a   Johnston, Kim ^a   Beatson, Amanda ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Accountability; Advertising; Corporate Social Responsibility; Government

Indexed keywords

EID: 41549107598     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260701858539     Document Type: Article

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