The message changes belief and the rest is theory: The "1% or less" milk campaign and reasoned action

Preventive Medicine

Volumn 39, Issue 3, 2004, Pages 581-588

  Booth Butterfield, Steve ^a   Reger, Bill ^a  

^a WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

Community intervention; Health; Media; Persuasion; Reasoned action

Indexed keywords

ARTIFICIAL MILK; BEHAVIOR; HEALTH PROGRAM; HEALTH SURVEY; HUMAN; LIPID DIET; MASS MEDIUM; MILK PRODUCTION; NUTRITIONAL REQUIREMENT; OUTCOMES RESEARCH; PRIORITY JOURNAL; PUBLIC HEALTH SERVICE; PUBLIC OPINION; REVIEW; SELF REPORT; TELEPHONE; THEORETICAL STUDY;

EID: 4143092522     PISSN: 00917435     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ypmed.2004.02.013     Document Type: Article

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