Animal-companion depictions in women's magazine advertising

Journal of Business Research

Volumn 61, Issue 5, 2008, Pages 424-430

  Kennedy, Patricia F ^a   McGarvey, Mary G ^a  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Content analysis; Loved family members; Pets; Women's magazines

Indexed keywords

EID: 41149156366     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.07.013     Document Type: Article

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