Added value: The alchemy of brand-led growth

Added Value: The Alchemy of Brand-Led Growth

Volumn , Issue , 2003, Pages 1-208

  Sherrington, Mark ^a  

^a Group Brewing Research   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992083561     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230513488     Document Type: Book

References (7)

1. Hammel, Gary and Prahalad, C. K. (1996) Competing for the Future, Cambridge, MA: Harvard Business School Press.
2. Collins, James C. and Porras, Jerry I. (2002) Built to Last: Successful Habits of Visionary Companies, London: Harper Business Essentials.
3. Bullmore, Jeremy (2003) 'Posh Spice and Persil', Behind the Scenes in Advertising, 3rd edn,World Advertising Research Center.
4. Pichot,Gifford III (1985) Intrapreneuring:Why You Don't Have to Leave the Corporation to Become an Entrepreneur, New York: Harper Row.
5. Bower, Joseph L. and Christensen, Clayton M. (1995) 'Disruptive technologies, catching the wave', Harvard Business Review (January), pp. 43-53.
6. Bogle, N. (Nov. 2001), 'Brand Fame-the new currency?', Market Leader, 16, pp. 47-52.
7. Morgan, A. (1999) Eating the Big Fish, Chichester: John Wiley.