High technology marketing: Conceptualization and case study

Vikalpa

Volumn 31, Issue 2, 2006, Pages 57-74

  Yadav, Naveen ^a   Swami, Sanjeev ^b   Pal, Prosanto ^c  

^a GE Capital International Services (GECIS)   (India)

^b INDIAN INSTITUTE OF TECHNOLOGY KANPUR   (India)

^c TERI   (India)

Author keywords

Energy efficient Technology; High Technology Products; Marketing; Technology Diffusion

Indexed keywords

EID: 40549105695     PISSN: 02560909     EISSN: 23953799     Source Type: Journal    
DOI: 10.1177/0256090920060204     Document Type: Article

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