Marketing in governance: Leader-managerial practices for efficiency in competency-based administration and transformational marketing model

Corporate Governance

Volumn 8, Issue 1, 2008, Pages 18-27

  Nwokah, N Gladson ^a  

^a RIVERS STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Nigeria)

Author keywords

Competences; Governance; Marketing; Resource efficiency; Transactional leadership; Transformational leadership

Indexed keywords

EID: 40249099393     PISSN: 14720701     EISSN: None     Source Type: Journal    
DOI: 10.1108/14720700810853374     Document Type: Article

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