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Volumn 34, Issue 1, 2008, Pages 1-8

Sea change: Santa Barbara and the eruption of corporate social responsibility

Author keywords

Brand; Corporate social responsibility; Crisis; CSR; Public diplomacy; Public relations

Indexed keywords


EID: 39049160687     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2007.08.003     Document Type: Article
Times cited : (23)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.