Application of data mining techniques in the on-line travel industry: A case study from Thailand

Marketing Intelligence and Planning

Volumn 26, Issue 1, 2008, Pages 60-76

  Hoontrakul, Pongsak ^a   Sahadev, Sunil ^b  

^a CHULALONGKORN UNIVERSITY   (Thailand)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Cluster analysis; Market segmentation; Thailand; Tourism; Travel

Indexed keywords

EID: 39049100924     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810847156     Document Type: Article

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