Globalisation or regionalisation? The strategies of the world's largest food and beverage MNEs

European Management Journal

Volumn 26, Issue 1, 2008, Pages 59-72

  Filippaios, Fragkiskos ^a   Rama, Ruth ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b CSIC   (Spain)

Author keywords

Food and drink multinationals; MNEs' geographic strategies; Regionalisation vs. globalisation debate

Indexed keywords

EID: 38749103867     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2007.08.006     Document Type: Article

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