Regional Sales of Multinationals in the World Cosmetics Industry

European Management Journal

Volumn 24, Issue 2-3, 2006, Pages 163-173

  Oh, Chang Hoon ^a   Rugman, Alan M ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

Avon; Cosmetics industry; Firm specific advantage; Gucci; Regional strategy; Regionalism

Indexed keywords

EID: 33744919323     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2006.03.006     Document Type: Article

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