An empirical analysis of the components of retailer customer loyalty programs

International Journal of Retail and Distribution Management

Volumn 36, Issue 1, 2008, Pages 32-49

  Gable, Myron ^a   Fiorito, Susan S ^b   Topol, Martin T ^c  

^a Shippensburg University   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c PACE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Customer orientation; Customer satisfaction; Loyalty schemes; Retailing

Indexed keywords

EID: 38549119517     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810846983     Document Type: Article

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