Consumers' accounts of perceived risk online and the influence of communication sources

Qualitative Market Research

Volumn 11, Issue 1, 2008, Pages 59-75

  Andrews, Lynda ^a   Boyle, Maree V ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Communication; Mass media; Online operations; Qualitative research; Risk analysis

Indexed keywords

EID: 38549084649     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810845559     Document Type: Article

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