Marketing Physical Activity: Lessons Learned From a Statewide Media Campaign

Health Promotion Practice

Volumn 6, Issue 4, 2005, Pages 437-446

  Peterson, Michael ^a   Abraham, Avron ^a   Waterfield, Allan ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

physical activity; social marketing

Indexed keywords

ADOLESCENT; ADULT; ARTICLE; EXERCISE; HEALTH CARE QUALITY; HEALTH PROMOTION; HUMAN; MASS MEDIUM; ORGANIZATION AND MANAGEMENT; QUESTIONNAIRE; SOCIAL MARKETING; UNITED STATES;

ADOLESCENT; ADULT; EXERCISE; HEALTH PROMOTION; HUMANS; MASS MEDIA; NEW JERSEY; PROGRAM EVALUATION; QUESTIONNAIRES; SOCIAL MARKETING;

EID: 33644679716     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839904266797     Document Type: Article

References (30)

1. Ajzen, I. (1991). The theory of planned behavior: Some unresolved issues. Organizational Behavior and Human Decision Processes, 50, 179-211.
2. Andreasen, A. R. (1995). Marketing social change. San Francisco: Jossey-Bass.
3. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
4. Centers for Disease Control, National Center for Chronic Disease Prevention and Health Promotion. (2001). Marketing strategies for physical activity. Retrieved from www.cdc.gov/nccdphp/dnpa/readyset/market.htm
5. Christensen, G. L., & Olson, J. C. (2002). Mapping consumers' mental models with ZMET. Psychology and Marketing, 19(6), 477-502.
6. Corbett, K. K. (2001). Susceptibility of youth to tobacco: A social ecological framework for prevention. Respiration Physiology, 128(1), 103-118.
7. Deese, J. (1965). The structure of associations in language and thought. Baltimore, MD: John Hopkins University Press.
8. Delaware Department of Health and Human Services. (2001). Behavioral Risk Factor Surveillance System (BRFSS). Dover: Delaware Department of Health and Human Services, Division of Public Health.
9. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
10. Hill. R. (2001). The marketing concept and health promotion: A survey and analysis of recent health promotion literature. Social Marketing Quarterly, 8(1), 29-53.
11. Hillsdon, M., Cavill, N., Nanchahal, K., Diamond, A., & White, I. R. (2001). National level promotion of physical activity: Results from England's Active for Life campaign. Journal of Epidemiology and Community Health, 55(10), 755-761.
12. Kahn, E. B., Ramsey, L. T., Brownson, R. C., Health, G. W., Howze, E. H., Powell, K. E., et al. (2002). The effectiveness of interventions to increase physical activity: A systematic review. American Journal of Preventive Medicine, 22(4 Suppl.), 73-107.
13. Kelly, R. M. (1985). The associative group analysis method and evaluation research. Evaluation Review, 9(1), 35-50.
14. Kelly, R. M., Szalay, L. B., & Gwaltney, D. (1981). Guide to computer applications for the associative group analysis technique (AGA)(Rutgers-Camden Forum for Policy Research and Public Service). Camden: Rutgers—The State University of New Jersey.
15. Kotler, P., & Andreasen, A. R. (1996). Strategic marketing for nonprofit organizations(2nd ed.). Upper Saddle River, NJ: Prentice Hall.
16. Merom, D., Bauman, A., Vita, P., & Close, G. (2003). An environmental intervention to promote walking and cycling—The impact of a newly constructed Rail Trail in western Sydney. Preventive Medicine, 36(2), 235-242.
17. Miles, A., Rapoport, L., Wardle, J., Afuape, T., & Duman, M. (2001). Using the mass media to target obesity: An analysis of the characteristics and reported behaviour change of participants in the BBC's “Fighting Fat, Fighting Fit” campaign. Health Education Research, 16(3), 357-372.
18. Peterson, M., & Martin, S. M. (2003). Associative group analysis: A tobacco prevention case study. Social Marketing Quarterly, 9(2), 32-49.
19. Prochaska, J. O., Norcross, J. C., & DiClemente, C. C. (1994). Changing for good. New York: Avon.
20. Reger, B., Cooper, L., Booth-Butterfield, S., Smith, H., Bauman, A., Wootan, M., et al. (2002). Wheeling Walks: A community campaign using paid media to encourage walking among sedentary older adults. Preventive Medicine, 35(3), 285-292.
21. Renger, R., Steinfelt, V., & Lazarus, S. (2002). Assessing the effectiveness of a community-based media campaign targeting physical inactivity. Family and Community Health, 25(3), 18-30.
22. Rothschild, M. L. (1999). Carrots, sticks, and promises: A conceptual framework for the management of public health and social issue behaviors. Journal of Marketing, 63(4), 24-37.
23. Sturm, R. (2002). The effects of obesity, smoking, and drinking on medical problems and costs. Health Affairs, 21(2), 245-253.
24. Szalay, L. B., & Bryson, J. A. (1973). Measurement of psychocultural distance: A comparison of American Blacks and Whites. Journal of Personality and Social Psychology, 26(2), 166-177.
25. Szalay, L., & Deese, J. (1978). Subjective meaning and culture: An assessment through word associations. Hillsdale, NJ: Lawrence Erlbaum/Wiley.
26. Szalay, L. B., Inn, A., Strohl, J. B., & Wilson, L. C. (1993). Perceived harm, age, and drug use: Perceptual and motivational dispositions affecting drug use. Journal of Drug Education, 23(4), 333-356.
27. Szalay, L. B., Windle, C., & Lysne, D. A. (1970). Attitude measurement by free verbal associations. Journal of Social Psychology, 82, 43-55.
28. U.S. Department of Health and Human Services. (2001). The surgeon general's call to action to prevent and decrease overweight and obesity. Rockville, MD: U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General (available from General Printing Office).
29. Way, T., & Peterson, P. (2002). Verbal Information Systematic Testing and Analysis (VISTA) software. Newark, DE: Workplace Consultants.
30. Whorf, B. (1956). Language, thought, and reality. New York: Wiley.