Creating value through cooperation: An investigation of farmers' markets in New Zealand

British Food Journal

Volumn 110, Issue 1, 2008, Pages 11-25

  Lawson, Rob ^a   Guthrie, John ^a   Cameron, Alan ^b   Fischer, Wolfgang Chr ^c  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b MASSEY UNIVERSITY   (New Zealand)

^c JAMES COOK UNIVERSITY   (Australia)

Author keywords

Agriculture; Competitive advantage; Customer satisfaction; Distribution channels and markets; New Zealand; Small enterprises

Indexed keywords

EID: 38349170065     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700810844768     Document Type: Article

References (45)

1. Abrahamsen, M.A. (1957), “Role of farm cooperatives in efficient distribution”, Journal of Farm Economics, December, pp. 1285-95.
2. Adams, J. (2002), “The real food revolution: a snapshot of the Australian farmers' market movement”, Market Forces: The Real Food Revolution. Bathurst, November.
3. Alderson, W. (1965), Dynamic Marketing Behavior, Richard D. Irwin, Homewood, IL, p. 84.
4. Archer, G.P., Sanchez, J.G., Vignali, G. and Chaillot, A. (2003), “Latent consumers' attitudes to farmers' markets in North West England”, British Food Journal, Vol. 105 No. 8, pp. 487-97.
5. Astley, W.G. and Zajac, E.J. (1991), “Intraorganizational power and organizational design: reconciling rational and coalitional models of organization”, Organization Science, Vol. 2, pp. 399-411.
6. Bagozzi, R. (1974), “Marketing as an organized behavior system of exchange”, Journal of Marketing, Vol. 38 No. 4, pp. 77-81.
7. Borst, A. (1999), “Network difficulties: termination of Georgia Wood Co-op provides a lesson for export co-op development”, Rural Cooperatives, September/October, pp. 4-7.
8. Brown, A. (2002), “Farmers' market research 1940-2000: an inventory and review”, American Journal of Alternative Agriculture, Vol. 17 No. 4, pp. 167-76.
9. Cameron, A.F. (2006), “Farmers' markets in New Zealand: trends and developments”, paper presented at the Farmers' Market New Zealand Association Conference, Havelock North, 16-18 June.
10. Cameron, A.F. and Massey, C. (1999), Small and Medium Size Enterprises: a New Zealand Perspective, Longman, Auckland.
11. Campbell, A.J. (1998), “Cooperation in international value chains: comparing an exporter's supplier versus customer relationships”, Journal of Business & Industrial Marketing, Vol. 13 No. 1, pp. 22-39.
12. Chloupkova, J., Svendsen, G.L.H. and Svendsen, G.T. (2004), “Building and destroying social capital: the case of cooperative movements in Denmark and Poland”, Agriculture and Human Values, Vol. 20 No. 3, pp. 241-52.
13. Coster, M. and Kennon, N. (2005), “The role of ‘new generation’ farmers' markets in rural communities”, Report for the Rural Industries Research and Development Corporation, Kingston.
14. Fischer, W. (Ed.) (2004), Street Markets – Small Business and Farmers' Perceptions in Australia and New Zealand, Josef Eul Verlag, Köln, pp. 29-40.
15. Gargiulo, M.A. (1992), “Two-step leverage: social networks and managerial strategies in a cooperative agribusiness”, PhD dissertation, Columbia University, New York, NY.
16. Granovetter, M. (1985), “Economic action and social structure: the problem of embeddedness”, American Journal of Sociology, Vol. 91 No. 3, pp. 481-510.
17. Guthrie, J.C., Lawson, R.W. and Guthrie, A.C. (2004), “Farmers' markets in New Zealand”, in Fischer, W. (Ed.), Street Markets – Small Business and Farmers' Perceptions in Australia and New Zealand, Josef Eul Verlag, Köln, pp. 95-110.
18. Guthrie, J.C., Guthrie, A.C., Lawson, R.W. and Cameron, A. (2006), “Farmers' markets: the small business counter-revolution in food production and retailing”, British Food Journal, Vol. 108 No. 7, pp. 560-73.
19. Hansen, N. (1992), “Competition, trust, and reciprocity in the development of innovative regional milieux”, Papers in Regional Science, Vol. 71 No. 2, pp. 95-105.
20. Jarosz, L. (2000), “Understanding agri-food networks as social relations”, Agriculture and Human Values, Vol. 17 No. 3, pp. 279-83.
21. Jones, P., Comfort, D. and Hillier, D. (2004), “A case study of local food and its routes to market in the UK”, British Food Journal, Vol. 106 No. 4, pp. 328-35.
22. Kirwan, J. (2004), “Alternative strategies in the UK agro-food system: interrogating the alterity of farmers' markets”, Sociologica Ruralis, Vol. 44 No. 4, pp. 395-415.
23. Kogut, B. (2000), “The network as knowledge: generative rules and the emergence of structure”, Strategic Management Journal, Vol. 21, pp. 405-25.
24. Kogut, B. and Zander, U. (1992), “Knowledge of the firm, combinative capabilities, and the replication of technology”, Organisation Science, Vol. 3 No. 3, pp. 383-97.
25. Lawson, R.W., Guthrie, J.C. and Hlaihel, J. (2002), “Retail markets in New Zealand”, in Fischer, W. (Ed.), Consumers' Attitudes towards Weekend, Night and Street Markets, Josef Eul Verlag, Köln, pp. 99-108.
26. Lazzarini, S.G., Chaddad, F.R. and Cook, M.L. (2001), “Integrating supply chain and network analyses: the study of netchains”, Journal of Chain and Network Science, Vol. 1 No. 1, pp. 7-22.
27. Morven, G.M. and Seaman, C. (2005), “Consumer perceptions of meat production: enhancing the competitiveness of British agriculture by understanding communication with the consumer”, British Food Journal, Vol. 107 No. 8, pp. 572-93.
28. Payne, T. (2002), US Farmers' Markets – 2000: A Study of Emerging Trends, United States Department of Agriculture, Washington, DC.
29. Perry, C. and Pyatt, R. (1995), “Network theory's contribution to the development of marketing research”, Proceedings of the 7th Bi-Annual World Marketing Congress, Academy of Marketing Science, Melbourne, 6-10 July.
30. Pickernell, D.G., Christie, M.J., Rowe, P.A., Thomas, B.C., Putterill, L.G. and Griffiths, J.L. (2004), “Farmers' markets in Wales: making the ‘Net’ work?”, British Food Journal, Vol. 106 No. 3, pp. 194-210.
31. Ritson, M. (2003), “Consumers now reconnecting with original source of product”, Marketing, June 26, p. 16.
32. Robotka, R. (1947), “A theory of cooperation”, Journal of Farm Economics, February, pp. 131-53.
33. Sherry, J.F. (1990), “A sociocultural analysis of a Midwestern flea market”, Journal of Consumer Research, Vol. 17, pp. 13-30.
34. Sporleder, T.L. and Petersen, H.C. (2003), “Intellectual capital, learning, and knowledge management in agrifood supply chains”, Journal of Chain and Network Science, Vol. 3 No. 2, pp. 75-80.
35. Statistics New Zealand (2004), Agricultural Production Census, available at: www.stats.govt.nz (accessed 15 May 2004).
36. Szmigin, I., Maddock, S. and Carrigan, M. (2003), “Conceptualising community consumption: farmers' markets and the older consumer”, British Food Journal, Vol. 105 No. 8, pp. 542-50.
37. Tallman, S., Jenkins, M., Henry, N. and Pinch, S. (2004), “Knowledge, clusters and competitive advantage”, Academy of Management Review, Vol. 29 No. 2, pp. 258-71.
38. Theuri, T. (2004), “Competitive advantage of cooperatives' networks – call for papers”, University of Münster, Münster, available at: www.igt2004.de (accessed 28 May 2004).
39. Uphoff, N. (2007), “Understanding social capital: learning from the analysis and experience of participation”, Exclusion.net, pp. 215-49, available at: www.exclusion.net/images/pdf/778_ratur_uphoff.pdf (accessed 31 July 2007).
40. Vannoppen, J. (2003), “A coordinated market economy to benefit the poor”, Tijdschrift voor Economie en Management, Vol. 48 No. 4, pp. 641-52.
41. Wade, M. (2004), “Green giants are gobbling up the little growers”, available at: www.smh.com.au/articles/2002/07/07/1025667087898 (accessed 31 January 2004).
42. Wilkinson, I.F. and Mattsson, L.-G. (1993), “Trade promotion policy from a network perspective: the case of Australia”, working paper 1/1993, Department of Marketing in Conjunction with the Centre for International Management and Commerce, University of Western Sydney, Sydney.
43. Williamson, O.E. (1975), Markets and Hierarchies: Analysis and Antitrust Implications, Free Press, New York, NY.
44. Williamson, O.E. (1979), “Transaction-cost economics: the governance of contractual relations”, The Journal of Law and Economics, Vol. 22 No. 2, pp. 233-61.
45. Youngs, J. (2003), “Consumer direct initiatives in North West England farmers' markets”, British Food Journal, Vol. 105 No. 8, pp. 498-530.