Styling strategy

Business Horizons

Volumn 43, Issue 5, 2000, Pages 45-52

  Moulson, Tom ^a   Sproles, George ^b  

^a University of Arizona ^*  (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034259180     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(00)80008-7     Document Type: Article

References (8)

1. Robert A. Lutz, Guts (New York: Wiley, 1998).
2. Edward Jamieson and Everett Martin, "Ford's Young One," Time, April 17, 1964, pp. 92-102.
3. Tom Moulson, "New Dimension Helps Separate Hits, Misses," Automotive News, December 7, 1998, pp. 24J-24K.
4. Thomas S. Robertson, Innovative Behavior and Communication (New York: Holt, Rinehart, and Winston, 1971).
5. Everett M. Rogers, Diffusion of Innovations, 3rd ed. (New York: The Free Press, 1983).
6. George B. Sproles, Fashion: Consumer Behavior Toward Dress (Minneapolis, MN: Burgess Publishing Company, 1979).
7. George B. Sproles, "Analyzing Fashion Life Cycles: Principles and Perspectives," Journal of Marketing, Fall 1981, pp. 116-124.
8. George B. Sproles and Leslie Davis Burns, Changing Appearances (New York: Fairchild Publications, 1994).