Brand and advertising awareness: A replication and extension of a known empirical generalisation

Australasian Marketing Journal

Volumn 12, Issue 3, 2004, Pages 70-80

  Romaniuk, Jenni ^a   Sharp, Byron ^a   Paech, Samantha ^a   Driesener, Carl ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Advertising awareness; Brand awareness; Empirical generalisation

Indexed keywords

EID: 38149029713     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(04)70107-X     Document Type: Article

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