A longitudinal content analysis of gender roles in childrenₑs television advertisements: A 27 year review

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 1, 2003, Pages 71-81

  Maher, Jill K ^a   Childs, Nancy M ^b  

^a Department of Engineering   (United States)

^b School of Business Administration   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36849005500     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505142     Document Type: Article

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