Integrating visualization and multi-attribute utility theory for online product selection

International Journal of Information Technology and Decision Making

Volumn 6, Issue 4, 2007, Pages 723-750

  Theetranont, Churee ^a   Haddawy, Peter ^a   Krairit, Donyaprueth ^a  

^a ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

Author keywords

Choice assistance; Multi attribute utility theory; Online shopping; Usability evaluation; Visualization

Indexed keywords

EID: 36749003188     PISSN: 02196220     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219622007002691     Document Type: Article

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