Whiteness and western values in global advertisements: An exploratory study

Journal of Marketing Communications

Volumn 13, Issue 4, 2007, Pages 291-309

  Gram, Malene ^a  

^a AALBORG UNIVERSITY   (Denmark)

Author keywords

Global advertisements; Global local nexus; Globalization; Standardization localization; Whiteness

Indexed keywords

EID: 36549054041     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260701359272     Document Type: Article

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