The ethical challenges of direct-to-consumer genetic testing

Journal of Business Ethics

Volumn 77, Issue 1, 2008, Pages 17-31

  Berg, Cheryl ^a,c   Fryer Edwards, Kelly ^a,b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b UNIVERSITY OF WASHINGTON SCHOOL OF MEDICINE   (United States)

^c UNIVERSITY OF WASHINGTON MEDICAL CENTER   (United States)

Author keywords

Direct to consumer marketing; Direct to consumer sales; DNA test; Genetic test; Internet; Marketing ethics

Indexed keywords

EID: 36549010091     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-006-9298-8     Document Type: Article

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