Mistaking a marketing perspective for ethical analysis: When consumers can't know that they should want

Journal of Consumer Marketing

Volumn 24, Issue 7, 2007, Pages 383-384

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Consumers; Customer satisfaction; Ethics

Indexed keywords

EID: 36248958231     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710834799     Document Type: Article

References (8)

1. Bryant, R. and Dundes, L. (2005), “Portion distortion: a study of college students”, Journal of Consumer Affairs, Vol. 39, Winter, pp. 399-408.
2. Burton, S. and Creyer, E.H. (2004), “What consumers don't know can hurt them: consumer evaluations and disease risk perceptions of restaurant menu items”, Journal of Consumer Affairs, Vol. 38, Summer, pp. 121-45.
3. Fox, J., Bartholomae, S. and Lee, J. (2005), “Building the case for financial education”, Journal of Consumer Affairs, Vol. 39, Summer, pp. 195-214.
4. France, K.R. and Bone, P.F. (2005), “Policy makers' paradigms and evidence from consumer interpretation of dietary supplement labels”, Journal of Consumer Affairs, Vol. 39, Summer, pp. 27-51.
5. Kemp, E., Burton, S., Creyer, E.H. and Suter, T.A. (2007), “When do nutrient content and nutrient content claims matter? Assessing consumer tradeoff's between carbohydrates and fat”, Journal of Consumer Affairs, Vol. 41, Summer, pp. 47-73.
6. Kozup, J., Burton, S. and Creyer, E.H. (2006), “The provision of trans fat information and its interaction with consumer knowledge”, Journal of Consumer Affairs, Vol. 40, Summer, pp. 163-76.
7. Lee, J. and Cho, H. (2005), “Consumers' use of information intermediaries and the impact on their information search behavior in the financial market”, Journal of Consumer Affairs, Vol. 39, Summer, pp. 95-120.
8. Perry, V.G. and Morris, M. (2005), “Who is in control? The role of self-perception, knowledge and income in explaining consumer financial behavior”, Journal of Consumer Affairs, Vol. 39, Winter, pp. 299-313.