Applied creativity: The creative marketing breakthrough model

Journal of Marketing Education

Volumn 29, Issue 3, 2007, Pages 262-272

  Titus, Philip A ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Creativity; Education; Instruction; Marketing; Model

Indexed keywords

EID: 36148950533     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307307600     Document Type: Article

References (41)

1. Alexander, R. (2006). Yuck: The taste of success. Retrieved February 7, 2007, from http://www.brandchannel.com/start1.asp?fa_id=345
2. Amabile, T.M. (1983). The social psychology of creativity: A componential conceptualization. Journal of Personality and Social Psychology, 43, 357-376.
3. Amabile, T.M., Hadley, C.N., & Kramer, S. (2002). Creativity under the gun. Harvard Business Review, 80(8), 52-61.
4. Anderson, L. (2006). Building confidence in creativity: MBA students. Marketing Education Review, 16(1), 91-96.
5. Baer, J.S. (1993). Creativity and divergent thinking: A task specific approach. Hillsdale, NJ: Lawrence Erlbaum.
6. Christensen, C., & Raynor, M.E. (2003). The innovator's solution: Creating and sustaining successful growth. Boston: Harvard Business School Press.
7. Ciardi, J. (1956, December). What every writer must learn. Saturday Review, 7-8, 37-39.
8. Couger, J.D. (1995). Creative problem solving and opportunity finding. Anvers, MA: Boyd & Fraser.
9. Coy, P. (2000, August 28). The 21st century corporation: The creative economy. Business Week, 77-82.
10. De Bono, E. (1992). Serious creativity. New York: HarperCollins.
11. Dodds, W.B. (1998). Bringing creativity and innovation into the marketing classroom. Proceedings of the 1998 Western Marketing Educator's Conference, 22, 63-66.
12. Duncker, K. (1945). On problem solving. Westport, CT: Greenwood.
13. Eriksson, L.T., & Hauer, A.H. (2004). Mind map marketing: A creative approach in developing marketing skills. Journal of Marketing Education, 26, 174-187.
14. Evans, J.R. (1991). Creative thinking: In the decision and management sciences. Cincinnati, OH: South-Western Publishing Co.
15. Finke, R.A., Ward, T.B., & Smith, S.M. (1992). Creative cognition. Cambridge, MA: MIT Press.
16. Gilbert, F.W., Prenshaw, P.J., & Ivy, T.T. (1992). Creativity through education: A process for enhancing students' self-perceptions. Journal of Marketing Education, 14(1), 35-40.
17. Gilbert, F.W., Prenshaw, P.J., & Ivy, T.T. (1996). A preliminary assessment of the effectiveness of creativity training in marketing. Journal of Marketing Education, 18(3), 46-56.
18. Hamel, G., & Prahalad, C.K. (1991). Corporate imagination and expeditionary marketing. Harvard Business Review, 71(4), 81-92.
19. Hirshberg, J. (1998). The creative priority: Driving innovative business in the real world. New York: HarperCollins.
20. Isaksen, S.G., & Treffinger, D.J. (1985). Creative problem solving: The basic course. Buffalo, NY: Bearley Ltd.
21. Jacobs, L.W. (1984). Brainstorming: The marketing experience. Journal of Marketing Education, 6(3), 50-56.
22. Kotler, P., & Trias de Bes, F. (2003). Lateral marketing: New techniques for finding breakthrough ideas. New York: John Wiley.
23. Lamb, D. (1991). Discovery, creativity and problem-solving. Brookfield, VT: Gower.
24. Levitt, T.T. (1986). The marketing imagination. New York: Free Press.
25. Lunsford, D.A. (1990). Developing creative problem solving skills in marketing case analysis. Marketing Education Review, 1(3), 62-69.
26. Maier, N.R.F. (1930). Reasoning in humans. I: On direction. Journal of Comparative Psychology, 10, 115-143.
27. Maier, N.R.F. (1931). Reasoning in humans. II: The solution of a problem and its appearance in consciousness. Journal of Comparative Psychology, 12, 181-194.
28. McIntyre, F.S., Hite, R.E., & Rickard, M.K. (2003). Individual characteristics and creativity in the marketing classroom: Exploratory Insights. Journal of Marketing Education, 25, 143-149.
29. Mednick, S.A. (1962). The associative basis of the creative process. Psychological Review, 69, 220-232.
30. Michalko, M. (2001). Cracking creativity: The secrets of creative genius. Berkeley, CA: Ten Speed Press.
31. Miller, W.C. (1987). The creative edge. Reading, MA: Addison-Wesley.
32. Newell, A., Shaw, J.C., & Simon, H. (1962). The processes of creative thinking. In H. Gurber, G. Terrell, & M. Wertheimer (Eds.), Contemporary approaches to creative thinking (pp. 61-119). New York: Atherton Press.
33. Nussbaum, B., Berner, R., & Brady, D. (2005, August 1). Get creative! How to build innovative companies. Business Week, 60-68.
34. Peters, T. (1997). The circle of innovation: You can't shrink your way to greatness. New York: Knopf.
35. Poor Richard's almanac. (1973). New York: David McKay Company.
36. Raeburn, P., Pennar, K., Park, M., Bourbeau, K., Aceto, D.F., Buderi, R., et al. (1999, Summer). 100 years of innovation: A photographic journey. Business Week, 70-87, 90-103.
37. Ramocki, S.P. (1994). It is time to teach creativity throughout the marketing curriculum. Journal of Marketing Education, 16(2), 15-25.
38. Ramocki, S.P. (1996). Developing creative marketing graduates. Marketing Education Review, 6(1), 47-53.
39. Rowe, A.J. (2004). Creative intelligence: Discovering the innovative potential in ourselves and others. Upper Saddle River, NJ: Pearson Education Inc orporated/Prentice Hall.
40. Thomke, S. (2001). Enlightened experimentation: The new imperative for innovation. In Harvard Business Review on innovation (pp. 179-206). Boston: Harvard Business School Press.
41. Titus, P.A. (2000). Marketing and the creative problem-solving process. Journal of Marketing Education, 22, 225-235.