Social Marketing Improved the Consumption of Iron-fortified Soy Sauce among Women in China

Journal of Nutrition Education and Behavior

Volumn 39, Issue 6, 2007, Pages 302-310

  Sun, Xinying ^a   Guo, Yan ^a   Wang, Sisun ^b   Sun, Jing ^c  

^a PEKING UNIVERSITY HEALTH SCIENCE CENTER   (China)

^b Guizhou Provincial Center for Disease Control and Prevention   (China)

^c CHINESE CENTER FOR DISEASE CONTROL AND PREVENTION   (China)

Author keywords

Health Belief Model; iron deficiency; iron fortified soy sauce; social marketing; Theory of Planned Behavior

Indexed keywords

ADULT; AGED; ANALYSIS OF VARIANCE; ARTICLE; ATTITUDE TO HEALTH; CHINA; DIET SUPPLEMENTATION; FEASIBILITY STUDY; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; IRON DEFICIENCY ANEMIA; IRON INTAKE; MASS MEDIUM; METHODOLOGY; MIDDLE AGED; QUESTIONNAIRE; RURAL POPULATION; SOCIAL MARKETING; SOYBEAN; STATISTICS; URBAN POPULATION;

ADULT; AGED; ANALYSIS OF VARIANCE; ANEMIA, IRON-DEFICIENCY; CHINA; FEASIBILITY STUDIES; FEMALE; FOOD, FORTIFIED; HEALTH BEHAVIOR; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; IRON, DIETARY; MASS MEDIA; MIDDLE AGED; QUESTIONNAIRES; RURAL POPULATION; SOCIAL MARKETING; SOY FOODS; URBAN POPULATION;

EID: 35748944532     PISSN: 14994046     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jneb.2007.03.090     Document Type: Article

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