Boosting government reputation through CRM

International Journal of Public Sector Management

Volumn 20, Issue 7, 2007, Pages 588-607

  da Silva, Rui ^a   Batista, Luciano ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Corporate image; Customer orientation; Customer relations; Government

Indexed keywords

CONCEPTUAL FRAMEWORK; GOVERNMENT; PUBLIC SECTOR; STATE BUILDING; STRATEGIC APPROACH; THEORETICAL STUDY;

EID: 35648948343     PISSN: 09513558     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513550710823506     Document Type: Article

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