Adaptation in inter-firm relationships: Classification, motivation, calculation

Journal of Services Marketing

Volumn 21, Issue 7, 2007, Pages 530-537

  Schmidt, Sven Oliver ^a   Tyler, Katherine ^a   Brennan, Ross ^b  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b MIDDLESEX UNIVERSITY   (United Kingdom)

Author keywords

Business to business marketing; Management strategy; Product adaptation

Indexed keywords

EID: 35648943710     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710824889     Document Type: Article

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