메뉴 건너뛰기




Volumn 40, Issue 1, 2007, Pages 118-141

Marketing schools: Consumer goods and competitive incentives for consumer information

Author keywords

Charter schools; Competition; Family information; School choice; School marketing

Indexed keywords


EID: 35148899754     PISSN: 00131245     EISSN: None     Source Type: Journal    
DOI: 10.1177/0013124507303994     Document Type: Article
Times cited : (126)

References (56)
  • 1
    • 1842631250 scopus 로고    scopus 로고
    • Girls in the education market: Choice, competition and complexity
    • Ball, S.J., & Gewirtz, S. (1997). Girls in the education market: Choice, competition and complexity. Gender and Education, 9 (2). 207-222.
    • (1997) Gender and Education , vol.9 , Issue.2 , pp. 207-222
    • Ball, S.J.1    Gewirtz, S.2
  • 6
    • 26444471660 scopus 로고    scopus 로고
    • Public schools exchange monopoly power for marketing prowess
    • Brouillette, M.J. (1999, Fall). Public schools exchange monopoly power for marketing prowess. Michigan Education Report, 99. Retrieved July 10, 2003, from http://www.educationreport.org/print.asp?ID=2195
    • (1999) Michigan Education Report , vol.99
    • Brouillette, M.J.1
  • 7
    • 0002173187 scopus 로고
    • Why governments run schools
    • Brown, B.W. (1992). Why governments run schools. Economics of Education Review, 11 (4). 287-300.
    • (1992) Economics of Education Review , vol.11 , Issue.4 , pp. 287-300
    • Brown, B.W.1
  • 10
    • 0002829174 scopus 로고
    • Free competition and the optimal amount of fraud
    • Darby, M., & Karni, E. (1973). Free competition and the optimal amount of fraud. Journal of Law and Economics, 16, 67-88.
    • (1973) Journal of Law and Economics , vol.16 , pp. 67-88
    • Darby, M.1    Karni, E.2
  • 12
    • 0034488139 scopus 로고    scopus 로고
    • Identity as an analytic lens for research in education
    • W. Secada (Ed.), Washington, DC: American Educational Research Association.
    • Gee, J.P. (2001). Identity as an analytic lens for research in education. In W. Secada (Ed.), Review of research in education, 2000-2001 (Vol. 25, pp. 99-125). Washington, DC: American Educational Research Association.
    • (2001) Review of Research in Education , pp. 99-125
    • Gee, J.P.1
  • 14
    • 85007626775 scopus 로고    scopus 로고
    • And this parent went to market: Education as a public versus private good
    • R. Maranto, S. Milliman, F. Hess, & A. Gresham (Eds.), Boulder, CO: Westview
    • Halchin, L.E. (1999). And this parent went to market: Education as a public versus private good. In R. Maranto, S. Milliman, F. Hess, & A. Gresham (Eds.), School choice in the real world: Lessons from Arizona charter schools (pp. 19-38). Boulder, CO: Westview.
    • (1999) School Choice in the Real World: Lessons from Arizona Charter Schools , pp. 19-38
    • Halchin, L.E.1
  • 16
    • 0009088795 scopus 로고    scopus 로고
    • Secondary school prospectuses and educational markets
    • Hesketh, A.J., & Knight, P.T. (1998). Secondary school prospectuses and educational markets. Cambridge Journal of Education, 28 (1). 21-36.
    • (1998) Cambridge Journal of Education , vol.28 , Issue.1 , pp. 21-36
    • Hesketh, A.J.1    Knight, P.T.2
  • 18
    • 0141845918 scopus 로고
    • Lanham, MD: University Press of America.
    • Holcomb, J.H. (1993). Educational marketing. Lanham, MD: University Press of America.
    • (1993) Educational Marketing
    • Holcomb, J.H.1
  • 20
    • 0346643769 scopus 로고    scopus 로고
    • Uses of theory in randomized field trials: Lessons from school voucher research on disaggregation, missing data, and the generalization of findings
    • Howell, W.G., & Peterson, P.E. (2004). Uses of theory in randomized field trials: Lessons from school voucher research on disaggregation, missing data, and the generalization of findings. American Behavioral Scientist, 47 (5). 634-657.
    • (2004) American Behavioral Scientist , vol.47 , Issue.5 , pp. 634-657
    • Howell, W.G.1    Peterson, P.E.2
  • 21
    • 0032376865 scopus 로고    scopus 로고
    • The impact of advertising positioning strategies on consumer price sensitivity
    • Kalra, A., & Goodstein, R.C. (1998). The impact of advertising positioning strategies on consumer price sensitivity. Journal of Marketing Research, 35 (2). 210-224.
    • (1998) Journal of Marketing Research , vol.35 , Issue.2 , pp. 210-224
    • Kalra, A.1    Goodstein, R.C.2
  • 25
    • 0347273638 scopus 로고    scopus 로고
    • Another look at the New York City school voucher experiment
    • Krueger, A.B., & Zhu, P. (2004 a). Another look at the New York City school voucher experiment. American Behavioral Scientist, 47 (5). 658-698.
    • (2004) American Behavioral Scientist , vol.47 , Issue.5 , pp. 658-698
    • Krueger, A.B.1    Zhu, P.2
  • 26
    • 0348017052 scopus 로고    scopus 로고
    • Inefficiency, subsample selection bias, and nonrobustness: A response to Paul E. Peterson and William G. Howell
    • Krueger, A.B., & Zhu, P. (2004 b). Inefficiency, subsample selection bias, and nonrobustness: A response to Paul E. Peterson and William G. Howell. American Behavioral Scientist, 47 (5). 718-728.
    • (2004) American Behavioral Scientist , vol.47 , Issue.5 , pp. 718-728
    • Krueger, A.B.1    Zhu, P.2
  • 27
    • 0031511738 scopus 로고    scopus 로고
    • Public goods, private goods: The American struggle over educational goals
    • Labaree, D.F. (1997). Public goods, private goods: The American struggle over educational goals. American Educational Research Journal, 34 (1). 39-81.
    • (1997) American Educational Research Journal , vol.34 , Issue.1 , pp. 39-81
    • Labaree, D.F.1
  • 28
    • 0242504740 scopus 로고    scopus 로고
    • No exit: Public education as an inescapably public good
    • L. Cuban & D. Shipps (Eds.), Stanford, CA: Stanford University Press
    • Labaree, D.F. (2000). No exit: Public education as an inescapably public good. In L. Cuban & D. Shipps (Eds.), Reconstructing the common good in education: Coping with intractable American dilemmas (pp. 110-129). Stanford, CA: Stanford University Press.
    • (2000) Reconstructing the Common Good in Education: Coping with Intractable American Dilemmas , pp. 110-129
    • Labaree, D.F.1
  • 32
    • 84996198286 scopus 로고    scopus 로고
    • Whither the common good? A critique of home schooling
    • Lubienski, C. (2000). Whither the common good? A critique of home schooling. Peabody Journal of Education, 75 (1). 207-232.
    • (2000) Peabody Journal of Education , vol.75 , Issue.1 , pp. 207-232
    • Lubienski, C.1
  • 33
    • 0242428250 scopus 로고    scopus 로고
    • Innovation in education markets: Theory and evidence on the impact of competition and choice in charter schools
    • Lubienski, C. (2003). Innovation in education markets: Theory and evidence on the impact of competition and choice in charter schools. American Educational Research Journal, 40 (2). 395-443.
    • (2003) American Educational Research Journal , vol.40 , Issue.2 , pp. 395-443
    • Lubienski, C.1
  • 34
    • 26444611493 scopus 로고    scopus 로고
    • Public schools in marketized environments: Shifting incentives and unintended consequences of competition-based educational reforms
    • Lubienski, C. (2005). Public schools in marketized environments: Shifting incentives and unintended consequences of competition-based educational reforms. American Journal of Education, 111 (4). 464-486.
    • (2005) American Journal of Education , vol.111 , Issue.4 , pp. 464-486
    • Lubienski, C.1
  • 36
    • 35148898237 scopus 로고    scopus 로고
    • Mackinac Center for Public Policy. Midland, MI : Author
    • Mackinac Center for Public Policy. (1999 a). Privatization in education (No. MPR1999-03). Midland, MI: Author.
    • (1999) Privatization in Education (No. MPR1999-03)
  • 37
    • 84858361137 scopus 로고    scopus 로고
    • Mackinac Center for Public Policy
    • Mackinac Center for Public Policy. (1999 b, January 18). Public schools step up marketing. Michigan Education Report. Retrieved December 1, 2000, from http://www.mackinac.org/article.asp?ID=1587
    • (1999) Public Schools Step Up Marketing. Michigan Education Report
  • 38
    • 85069185275 scopus 로고    scopus 로고
    • Do charter schools improve district schools? Three approaches to the question
    • R. Maranto, S. Milliman, F. Hess, & A. Gresham (Eds.), Boulder, CO: Westview.
    • Maranto, R., Milliman, S., Hess, F., & Gresham, A. (1999). Do charter schools improve district schools? Three approaches to the question. In R. Maranto, S. Milliman, F. Hess, & A. Gresham (Eds.), School choice in the real world: Lessons from Arizona charter schools (pp. 129-141). Boulder, CO: Westview.
    • (1999) School Choice in the Real World: Lessons from Arizona Charter Schools , pp. 129-141
    • Maranto, R.1    Milliman, S.2    Hess, F.3    Gresham, A.4
  • 40
    • 0036865877 scopus 로고    scopus 로고
    • Welfare gains from quality certification of infant foods: Results from a market experiment in Mali
    • Masters, W.A., & Sanogo, D. (2002). Welfare gains from quality certification of infant foods: Results from a market experiment in Mali. American Journal of Agricultural Economics, 84 (4). 974-989.
    • (2002) American Journal of Agricultural Economics , vol.84 , Issue.4 , pp. 974-989
    • Masters, W.A.1    Sanogo, D.2
  • 42
    • 0001181569 scopus 로고
    • Advertising as information
    • Nelson, P. (1974). Advertising as information. Journal of Political Economy, 81 (4). 729-754.
    • (1974) Journal of Political Economy , vol.81 , Issue.4 , pp. 729-754
    • Nelson, P.1
  • 43
    • 0348017053 scopus 로고    scopus 로고
    • Efficiency, bias, and classification schemes: A response to Alan B. Krueger and Pei Zhu
    • Peterson, P.E., & Howell, W.G. (2004). Efficiency, bias, and classification schemes: A response to Alan B. Krueger and Pei Zhu. American Behavioral Scientist, 47 (5). 699-717.
    • (2004) American Behavioral Scientist , vol.47 , Issue.5 , pp. 699-717
    • Peterson, P.E.1    Howell, W.G.2
  • 46
    • 10244269520 scopus 로고    scopus 로고
    • Charter pioneers force public school officials to modify operations
    • Sack, J.L. (2002). Charter pioneers force public school officials to modify operations. Education Week, 21 (32). 18-19.
    • (2002) Education Week , vol.21 , Issue.32 , pp. 18-19
    • Sack, J.L.1
  • 51
    • 84874593076 scopus 로고    scopus 로고
    • A comparison of consensus, consistency, and measurement approaches to estimating interrater reliability
    • Stemler, S.E. (2004). A comparison of consensus, consistency, and measurement approaches to estimating interrater reliability. Practical Assessment, Research & Evaluation, 9 (4). Retrieved March 5, 2004, from http://PAREonline.net/getvn.asp?v=9&n=4
    • (2004) Practical Assessment, Research & Evaluation , vol.9 , Issue.4
    • Stemler, S.E.1
  • 54
    • 0010800594 scopus 로고    scopus 로고
    • Creating quasi-markets in education: A review of recent research on parental choice and school autonomy in three countries
    • W. L. Boyd & J. G. Cibulka (Eds.), Washington, DC: American Educational Research Association.
    • Whitty, G. (1997). Creating quasi-markets in education: A review of recent research on parental choice and school autonomy in three countries. In W. L. Boyd & J. G. Cibulka (Eds.), Review of research in education (Vol. 22, pp. 3-47). Washington, DC: American Educational Research Association.
    • (1997) Review of Research in Education , pp. 3-47
    • Whitty, G.1
  • 55
    • 0345911458 scopus 로고    scopus 로고
    • Quasi-markets and curriculum control: Making sense of recent education reform in England and Wales
    • Whitty, G., & Power, S. (1997). Quasi-markets and curriculum control: Making sense of recent education reform in England and Wales. Educational Administration Quarterly, 33 (2). 219-240.
    • (1997) Educational Administration Quarterly , vol.33 , Issue.2 , pp. 219-240
    • Whitty, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.