The effects of characteristics of partners on strategic alliance performance in the SME dominated travel sector

Tourism Management

Volumn 29, Issue 1, 2008, Pages 101-115

  Pansiri, Jaloni ^a  

^a UNIVERSITY OF BALLARAT   (Australia)

Author keywords

Alliance partners; Alliance performance; Commitment; Compatibility; Control; Strategic alliances; Travel; Trust

Indexed keywords

COGNITION; LEISURE INDUSTRY; PROFITABILITY; SMALL AND MEDIUM-SIZED ENTERPRISE; TECHNOLOGY TRANSFER; TOURISM MARKET;

EID: 35048833890     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.03.023     Document Type: Article

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