Why too many alliances end in divorce

Long Range Planning

Volumn 30, Issue 5, 1997, Pages 718-732

  Medcof, John W ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000015175     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0024-6301(97)00050-2     Document Type: Article

References (44)

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17. The Four Cs proposed here are not the same as those proposed by K. D. Brouthers, L. E. Brouthers and T. J. Wilkinson, Strategic alliances: choose your partners, Long Range Planning 28(3), 18-25 (1995). The Four Cs of Brouther's et al. discuss the same themes as those proposed here, albeit in a somewhat different conceptual packaging. The advantage of those presented here is that their conceptual organization allows them to be extended, in a parsimonious way, to the consideration of long-term strategic alliance issues. This parsimonious theoretical integration is a distinct advantage.
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