Time compression diseconomies in accelerated global alliances

Management Decision

Volumn 40, Issue 8, 2002, Pages 745-754

  GarcíaCanal, Esteban ^a   López Duarte, Cristina ^a   Rialp Criado, Josep ^b   Valdés Llaneza, Ana ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

^b UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

Author keywords

Global marketing; Marketing planning; Marketing strategy; Time management; Trust

Indexed keywords

EID: 84986082097     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740210437716     Document Type: Article

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