Theory, data, interpretations, and more theory

Journal of Consumer Affairs

Volumn 41, Issue 2, 2007, Pages 376-379

  Rotfeld, Herbert Jack ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548698188     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2007.00087.x     Document Type: Review

References (7)

1. Broyles, Sheri J. 2006. Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia. Journal of Consumer Affairs, 40 (Winter 392 406.
2. France, Karen Russo and Paula Fitzgerald Bone. 2005. Policy Makers' Paradigms and Evidence from Consumer Interpretation of Dietary Supplement Labels. Journal of Consumer Affairs, 39 (Summer 27 51.
3. Gould, Stephen Jay. 1981. The Mismeasure of Man. New York : W.W. Norton and Company.
4. Gould, Stephen Jay. 1985. The Flamingo's Smile: Reflections in Natural History. New York : W.W. Norton and Company.
5. Perry, Vanessa G. and Marlene Morris. 2005. Who Is in Control? The Role of Self-Perception, Knowledge and Income in Explaining Consumer Financial Behavior. Journal of Consumer Affairs, 39 (Winter 299 313.
6. Smith, Karen H. and Mary Ann Stutts. 2006. The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents. Journal of Consumer Affairs, 40 (Winter 261 293.
7. Wolburg, Joyce M. 2006. College Students' Responses to Antismoking Messages: Denial, Defiance and Other Boomerang Effects. Journal of Consumer Affairs, 40 (Winter 294 323.