Projected and perceived image of spain as a tourist destination for british travellers

Journal of Travel and Tourism Marketing

Volumn 9, Issue 4, 2000, Pages 47-67

  Andreu, Luisa ^a   Bigné, J Enrique ^b   Cooper, Chris ^c  

^a UNIVERSITAT JAUME I   (Spain)

^b Department of Business Administration and Marketing ^*  (Spain)

^c UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Image; Marketing; Promotion; Spain; Tourist destination

Indexed keywords

EID: 0002676633     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v09n04_03     Document Type: Article

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