The role of packaging in positioning an orange juice

Journal of Food Products Marketing

Volumn 13, Issue 3, 2007, Pages 21-48

  Vila, Natalia ^a   Ampuero, Olga ^b  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548529545     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v13n03_02     Document Type: Article

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