Attitude toward direct-to-consumer advertising and drug inquiry intention: The moderating role of perceived knowledge

Journal of Health Communication

Volumn 12, Issue 6, 2007, Pages 567-580

  An, Soontae ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; ATTITUDE; CONSUMER; CONTROLLED STUDY; DEPENDENT VARIABLE; FEMALE; HUMAN; INDEPENDENT VARIABLE; KNOWLEDGE; MALE; NORMAL HUMAN; PRIORITY JOURNAL; REGRESSION ANALYSIS;

ADOLESCENT; ADULT; ADVERTISING; AGED; CROSS-SECTIONAL STUDIES; DRUG INDUSTRY; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; INFORMATION DISSEMINATION; INTERVIEWS; MALE; MIDDLE AGED; PATIENT SATISFACTION; PERSUASIVE COMMUNICATION; PUBLIC OPINION; REGRESSION ANALYSIS; UNITED STATES;

EID: 34548320992     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730701508633     Document Type: Article

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