Category management, product assortment, and consumer welfare

Marketing Letters

Volumn 18, Issue 3, 2007, Pages 135-148

  Gajanan, Shailendra ^a   Basuroy, Suman ^b   Beldona, Srinath ^c  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

^c UNIVERSITY OF DALLAS   (United States)

Author keywords

Category management; Channel; Consumer surplus; Product assortment; Variety

Indexed keywords

EID: 34548091267     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9011-4     Document Type: Article

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