On the use of valuation mechanisms to measure consumers' willingness to pay for novel products: A comparison of hypothetical and non-hypothetical values

International Food and Agribusiness Management Review

Volumn 10, Issue 2, 2007, Pages 165-178

  Silva, Andres ^a   Nayga Jr , Rodolfo M ^a   Campbell, Ben L ^a   Park, John ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Auction; Conjoint analysis; Hypothetical; Non hypothetical; Willingness to pay

Indexed keywords

EID: 34347337471     PISSN: 15592448     EISSN: 15592448     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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